Northern Ballet and first direct

first direct increases sponsorship of Northern Ballet

Northern Ballet Dancers Mariana Rodrigues and Olivia Holland with first direct employee Kerry Balboa.

In a challenging climate for arts and culture funding, Leeds-based bank first direct, has announced that it will extend its sponsorship of internationally acclaimed Northern Ballet, continuing the successful partnership which started in 2010. To launch the sponsorship and in honour of midsummer’s day on Monday 24 June, Northern Ballet dancers Olivia Holland and Mariana Rodrigues paid a visit to the first direct call centre and crèche in Leeds dressed as fairies from the Company’s forthcoming production of A Midsummer Night’s Dream.

Lisa Wood, Head of Marketing at first direct commented: ‘We recognise the importance of supporting local organisations and charities. Our relationship with Northern Ballet has been very successful and their philosophy to be committed, creative and passionate fits perfectly with first direct’s. As a result of the partnership we’ve been able to invite customers to the Company’s captivating performances and the amazing feedback we’ve received confirms we’ve made the right choice. Our people also enjoy being part of the relationship; dancers will visit our call centre in Leeds and onsite crèche and our people have access to tickets for local dress rehearsals.’

Mark Skipper DL, Chief Executive of Northern Ballet commented:‘For 2013 we’ve already created a new full-length ballet, The Great Gatsby, which has been a sell-out success on tour around the UK, and we will follow this with a new production of Cinderella which opens in Leeds in December. We have also extended our national tour with the introduction of our first ballet for children, Ugly Duckling. The support from first direct is invaluable to Northern Ballet in making sure we are able continue to reach an ever-growing number of people in more towns and cities and to keep moving forward with new productions and new initiatives.’

A Midsummer Night's Dream - background and photos

Northern Ballet's A Midsummer Night's Dream Touring Schedule

Leeds West Yorkshire Playhouse
Fri 6 – Sat 14 Sep
Box Office 0113 213 7700 -

Newcastle Theatre Royal
Tue 17 – Sat 21 Sep
Box Office 08448 11 21 21 -

Woking New Victoria Theatre
Tue 24 – Sat 28 Sep
Box Office 0844 871 7645 -

Nottingham Theatre Royal
Tue 1 – Sat 5 Oct
Box Office 0115 989 5555 -